The Challenge

Minnetronix is a leading medical device manufacturer that offers design, manufacturing and IP innovation. Calling upon MVP to project their “passion for medical devices,” the client required a new corporate capabilities brochure that would reflect their “Thinking Medical System®” brand, leverage the look of their new website and establish a design foundation for future communications.

Our Solution

Taking a cue from the symbolic squares above the client’s logo, a metaphor for the company’s three core capabilities (Design, Manufacturing and IP Innovation), MVP took a novel approach to projecting the company’s “concept to commercialization” value proposition: an eye catching, compact, six-panel brochure that could be easily handed out at the many medical device industry tradeshows the client attends without burdening guests with cumbersome sales literature.

The Result

With unique 3-D imagery that provides a window into the company’s people and products, the new gatefold brochure successfully showcases the client’s product design, development and manufacturing capabilities paired with its commitment to delivering quality service and technical excellence. The proficient and striking choice of color, graphics and text clearly distinguish the company from its competitors and successfully delivers on the brochure’s “Engineering Exceptional Results” theme.