The Challenge

Worthington Aviation is a global leader in parts support and services for regional, business, commercial and military aviation. Having formulated Worthington’s “Trusted Source” branding, website and corporate literature in 2007, the client, after a four period of sustained international expansion, requested that MVP again generate a CMS-based website that would reflect their global supply chain approach.

Our Solution

Combining both action scripting and Flash multimedia, the new site reinforces Worthington’s role as a global parts and service provider and facilitates viewer access to the company’s wide array of programs and services: efficient and fluid navigation directs users to worldwide locations, segments, product lines and programs. The site also supports the client’s extensive parts catalog, and is powered by the .NET-based Ektron CMS, which allows content contributors on six continents to directly make their own content updates without need for outside programming assistance.

The Result

According to Paul Stewart, Worthington’s general manager, the site is played a critical role in the company’s global expansion and ability to recruit and service logistics partners around the globe. “MVP has come through for us time and again when it comes to creativity, design, web technology and service. They do an outstanding job in understanding the business challenges we face and helping us translate them into solid marketing and design solutions on- and off-line. I give them my highest recommendation.”