The Challenge

Facing aggressive online sales targets and limited resources, Regal Ware, a 100-year-old national-brand cookware company, turned to MVP for help increasing sales.

Our Solution

Being mindful of budgetary restrictions, MVP worked with Regal Ware to develop a simple but creative design solution that was cost-efficient, easy to implement, and easy to manage over time.

Through a careful re-organization of the site’s information architecture, MVP de-emphasized the corporate brochure feel of the Regal Ware site; replacing home page elements with consumer-friendly imagery and product-oriented calls-to-action.

Combined with top-to-bottom content modifications, discrete architectural tweaks, as well as careful planning around user experience issues, RegalWare.com was transformed from a corporate, informational site to a service-based eComm site.

The Result

Results-to-date have been terrific. With a 99.25% increase in monthly traffic and a 219.95% increase in monthly revenue, RegalWare.com is proof that a little bit can go a long way.

Regal Ware sales revenue has been building steadily since and our partnership has grown to include pay-per-click and social media consulting.

“MVP did an outstanding job…helping us boost retail web traffic and significantly increasing online sales as a result of their organic SEO techniques. Their redesign of our website also contributed to our E-Commerce Success. The entire MVP team is easy to work with. They focus on our goals, respect our budget and timeline, communicate with us effectively and regularly, and most importantly, they deliver on what they say they will do. I highly recommend them.” - Director of Communications and Marketing Services, Regal Ware Worldwide, Inc.