Mitchell Aircraft, a worldwide leader in aviation parts and logistics, based in Carey, IL, asked Minneapolis-based MVP to rebrand their company as well as redesign their website. MVP initially consulted with Mitchell’s executive team to create business and brand positioning statements, a “We Go Beyond” tagline, and a unique no-scrolling, eye-catching website.
Striking black and white editorial style photography imparts an air of originality unique from anything previously used in the aviation logistics marketplace. Given the preference of Mitchell’s commercial aviation industry parts purchasers for a desktop viewing experience, MVP employed minimal page scrolling for each section and used tab-style links to rapidly and easily convey content.
Built on the WordPress content management system, Mitchell Aircraft can now make its own content updates quickly and easily without the need for outside programming assistance. Client management reports that site has played a significant role in helping to expand Mitchell’s global presence in diverse OUS markets ranging from Europe to Asia.