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From Main Street to Wall Street, New Private Equity Website Capitalized for Growth
The Challenge
Main Street Capital Holdings, LLC is a private equity firm based in Pittsburgh with an outstanding performance record investing in companies residing in the lower end of the middle market.
Main Street turned to MVP for a website that, while holding fast to regional ties, would educate national potential investors, sellers and intermediaries on their seasoned team of professionals, an impressive investment track record, and strong mission.
Our Solution
For efficient internal client-management, MVP designed the Main Street’s new, award-winning site on the Wordpress CMS. The company’s willingness to partner with portfolio companies for mutual success is evidenced through easy client access to specialized private equity reference materials and Main Street’s investment thesis. MVP featured quick navigation links to facilitate online learning and open communication with companies in order to further strengthen the firm’s regional and national reputation.
A series of creative icons, images, and the signature art deco street sign communicate the firm’s small company values while reinforcing that Main Street Capital is the preferred private equity firm for middle market transactions regardless of location.
The Result
Mainstreet has received numerous accolades from the investment community because of its modernized website and increased online presence. This MVP updated branding has increased the company’s credibility with portfolio companies and investors as well as intermediaries and other investment professionals around the country.