With over 60 years of success in the wholesale giftware industry, the family-owned, Coyne’s and Company approached MVP for SEO help and eventually a revitalized website. MVP updated Coyne’s messaging and imagery to reflect the timeless appeal of the products they have marketed for more than three generations.
Working with a short deadline, MVP quickly produced a streamlined WordPress site with an easily navigable menu to create a comprehensive listing of Coyne’s products. This allowed giftware buyers to effortlessly shop by collections, category or catalog.
The site was created with a password protected frontend to allow wholesale buyers to securely manage accounts and make additional purchases. However, non-wholesale customers can also locate stores nearby or shop online through the calls to action following the listing of each item. The site was created primarily for desk-top viewing by Coyne’s retail partners, but later was upgraded to be responsive to cell phones and tablets.
Branding is Invaluable℠