To support a targeted marketing strategy, Neurotech®, a division of Bio-Medical Research Ltd., had Minneapolis based MVP Marketing + Design create an engaging product one page website for potential patients and caregivers. MVP designed a modernized webpage featuring consumer friendly facts about Patellofemoral Knee Pain, Neurotech’s revolutionary Kneehab® XP product with testimonials, as well as related social media support to help promote the product.
Rather than competing with the Neurotech’s audience of healthcare professionals, MVP broadened the spectrum of those exploring Kneehab® XP with an engaging patient-focused site. Noteworthy headlines, important information and a user-friendly format encouraged average joint pain sufferers to engage with the story and contact the client for more information.
Exploring further materials is encouraged by links to a Patient Brochure and Patellofemoral Protocol PDF as well as the Neurotech® website. Compelling testimonials and social media updates also propelled awareness of the Kneehab® XP. With a new consumer friendly landing page and marketing strategy Kneehab® patient information requests increased and were confirmed through MVP’s organic Search Engine Optimization.