Rotary Systems is a global provider of diverse rotary union technologies such as mechanical seals, Teflon® seals, hydrostatic seals and integrated electrical slip rings. Turning to MVP for a new industrial website that would showcase its unique capabilities, the Client sought a new and responsive CMS website, which its in-house marketing staff could manage easily without need of outside web programming assistance.
Built to engage the industrial parts buyer through a professionally crafted industrial marketing video, the Home page previews the presentation and supports Rotary’s value proposition through selected content areas featuring products, solutions and calls to action. Site navigation and user experience is enhanced through inventive and stylized dropdown menus featuring original photography, icons and text.
Highly detailed and easily enlarged product renderings and specifications are showcased throughout the site. With the end goal of converting curious clicks into core conversions, calls to action such as Request More Info, Request Drawing and Read More are featured on all pages.