Harbour Group: Not Your Typical Private Equity Website

Submitted by admin on Wed, 12/21/2016 - 17:09

Great Design Runs Deep

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Harbour Group has over four decades of building over 188 companies in nearly 40 industries. Seeking a responsive CMS website design that would differentiate this St. Louis-based operating company from traditional private equity firms, the client asked MVP to leverage its three core principles: Operationally-Focused, Value-Building Partner and Integrity Driven. MVP responded with a unique 70:30 split screen website approach and more…

Despite the split screen approach, MVP adapted this technique to mobile and tablet devices so that content readjusts flawlessly for optimal reading flow. Copy heavy sections such as investment criteria, news and acquisition history feature interactive filters and calls-to-action which stimulate viewer interest and engagement. Testimonials, stylish typography and MVP-enhanced portfolio company photos contribute to the site’s originality.

Always searching for add-on investments, Harbour Group’s website has been designed to enable “Groups Seeking Acquisitions” to segue from the general to the specific. In this case, five individual holdings within the “Flow Control & Measurement” group can state their requirements for complementary add-ons while an illustrative example, enhanced by MVP’s digital artists, serves to enliven the page.

Client: 

Harbour Group

Featured: 

No

Market: 

Private Equity

Solution: 

Web Design

3M: 

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