Chicago-based Keystone Capital invests in market-leading, niche companies in collaboration with their management teams. Requiring a new site and brand refresh, but constrained by content and budget, MVP delivered “more for less” through a cost-effective single-page scrolling experience. Responsive to mobile devices, the new WordPress CMS website features live action video while fluid UX design makes all content accessible within just two clicks.
A great team stands behind every great PE firm, so capturing Keystone’s unique character was essential. In addition to on-site videography, MVP also provided professional quality and affordable photography. And while one China-based PE exec could only provide a selfie, it was “no problem,” as MVP creatively Photo-shopped her into the office, as if she had never left the Loop. Team photos are enhanced with emails and links to LinkedIn profiles for added convenience.
With ever changing news and portfolio company content, MVP developed the site on the WordPress CMS to enable Keystone’s staff to make all copy and photo updates without the need for outside programming assistance. Portfolio company info adapts easily to mobile devices while captivating photos better engage viewers. Additionally, all pages feature print functionality with email links to connect the viewer to the appropriate team member for timely response.