The Challenge

Nystrom & Associates, Ltd. (NAL) is a group of professional Christian counselors from various fields of psychology, clinical social work, marriage & family, nursing and psychiatry, who are committed to helping persons experiencing personal, emotional, marriage, family or psychological problems.

Nystrom came to MVP in order to increase the visibility of their first-party site within the state of Minnesota and beyond. With new offices opening each year, Nystrom & Associates needed a three pronged strategy to: 1) Increase visibility of the organization across targeted localities; 2) Encourage new patient sign-ups and increase conversion and retention rates; 3) and encourage referral sign-ups from other caregivers and professionals within their respective markets.

Our Solution

By re-architecting the existing website and adding SEO-friendly content to support both the markets and audiences that they wanted to support, MVP transformed the Nystrom & Associates site from a static piece of marketing collateral, into a platform that could better highlight the organization’s services and experience.

This meant bringing specialist and service information to the fore, segmenting information based on geographic region, and removing all of the barriers-to-entry that would affect a search engine’s ability to accurately catalog information.

The Result

Nystrom & Associates has seen a 500% increase in visits from organic search over a three-year period: from approximately 2,000 organic visits per month in 2010 to over 12,000 organic visits per month in 2013.

Most recently, Nystrom & Associates has seen increases in non-branded traffic (up 15%), unique visitors (up 12.5%), and total visits (up 18.75%) over a three month period.