Integrating the client’s Hydak® hydrophilic coatings with an enticing iPod giveaway, the “Touch Up Your Tunes, Smooth Out Your Substrates” email promotion combines visuals, informative text and a catchy slogan. Not only did it drive medical device engineers to the Biocoat booth during MDM Minneapolis and West tradeshow, but Biocoat also proclaimed the event a resounding success.